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Advertising and Marketing

Successful marketing and advertising is essential to the success of your business. We assist clients to ensure that their marketing and advertising is an asset, and not a liability. From negotiating contracts with agencies and talent, to assisting with the development of a legally compliant marketing strategy, we are integral to the success of our clients' marketing and advertising campaigns. We assist clients in evaluating the potential risks and rewards of their advertising and marketing plans and work with clients to anticipate and avoid issues before they happen.

We routinely represent clients on a broad range of issues related to marketing and advertising, including:

  • Negotiating and drafting agency agreements, talent agreements, joint promotional agreements and sponsorship agreements.
  • Advertising and marketing review for regulatory compliance;
  • Representing clients before the Federal Trade Commission, the National Advertising Division of the Better Business Bureaus and the Children's Advertising Review Unit;
  • Drafting website terms and conditions and privacy policies and advising clients regarding compliance with the Children's Online Privacy Protection Act;
  • Advising clients on social media regulatory and legal compliance issues;
  • Litigation related to deceptive or false advertising claims.

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